Body. Plus, I am not obligated to have an account on every social media site. Once a lady called me, wanting to publish something in our sports section. What is the most important thing in my press release and will the newsroom find a reason to publish my news? Journalist B: It is common practice that the capital city paper gets flooded by spam from a concert agency organizing events all around the country. Today, I can honestly say that following this advice has brought much better results than learning from my own mistakes. This is where the details about your company are listed including; the services you provide, and perhaps names the key executives as well. The other, showing any signs of automating your tasks in contacts with the press is a sure recipe for disaster. How much information is enough? Information to Include When Inviting The Media to Attend Your Event View more, 6. Those are the nuts and bolts of writing a press release for an event. The email could be picked up by spam bots and flood your email. These techniques lessen the credibility of your event. 12. Listen to this article: #1: Use Facebook Ads to Remarket to … 6. Finally, the press release should include, Now, let's look at the basic dos and don'ts of writing a press release for an event. It is related to a press release , is supposed to be much shorter (one page), yet it is a great tool in getting media attention for your organization’s events. Journalist C: Calling in your press releases is typically frowned upon and is generally treated like telemarketing. [The Guide + Expert Comments]. Massive Events, the organiser of Sherlocked, have done a great job of keeping their audience on tenterhooks by gradually releasing information about the event.They started promoting the event before even having a date or venue, but told fans to ‘keep the end of April free’. 4. Journalist B: When you send a press release to a city paper about a concert of a lesser known band of a niche genre, other than just naming the music category (for example eco-hip-gothic rock), please list something known that the audience can compare it to. It is used to send information about your event to members of the media which will help create interest in your event so people will be enticed to attend. Will the newsroom/journalist find all the info necessary to write a useful article for their audience? Use a "hook." This is your opener and what will make your reader want to read on. [Here briefly focus on Sample Invitation Letter to Media for Coverage of an Event. Think broadcast-style vs. print and you’re much of the way there. Consumer Trends in 2021: What's Actually Changing? People are busy. Journalist C: Attachments are incredibly important. These events offer media contacts exclusive, in-person access to the news, product, or experience you’re unveiling before it becomes available to the public. I just get the title, the lead and a link where I can find the whole text with pictures and graphics. Media coverage is the lifeblood of just about every event. The body of the press release is where you really get to tell the story of the event. Grab the reader's attention with a strong, catchy headline with keywords that people will most likely use in their search. You can refine your search by filtering where a journalist is located, or what topics/industries he or she is interested in. The most successful social media event announcements typically involve a concerted effort across social media platforms. Send the press release out in a timely fashion. The company used this event to unveil the iPad Air 2, iPad mini 3, and an updated iMac with a 5K Retina Display. Journalist A: Investments, construction, architecture, and real estate 2. Writing a press release for an event is just like any other press release. Keep the text simple and stick to the critical elements of the information. Should you send out a traditional press release, or would an online-only press release suffice? Getting to know the way they work, their office realities, and listening to their anecdotes about their experiences with PR pros.” Just like the ones shared above. Title – telling what the news will be about. Journalist C: Every day, I get hundreds of emails from all kinds of sources and in my work, time is of the essence. Magazine Public Relations Uncategorized |, Academy E-books Magazine Public Relations |. 1. Apple Special Event (October 16, 2014) Apple's "It's been way too long" media event took place on October 16, 2014. 4 types of event press releases you should remember about: Information about upcoming closed events where we invite journalists or to simply announce they will take place; Information about closed events that have already taken place; Information about upcoming open events with the intention of using the media to invite their audience Journalist B: A certain music store wanted to promote their event so much that finally, their rep said that the reader “would like to know about this kind of an event.” That effectively ended our conversation. This is your opener and what will make your reader want to read on. When you type “event press release example” into Google, it spits out 730,000,000 results, including endless templates, examples, and samples. Journalist B: Local news, city life and local government 3. Talk about the target audience, any guests who will be featured and their background, and the benefits of attending. Working in the event department of a fashion magazine, I am not very likely to use your press release about a chicken beauty pageant or the grand opening of new ceramic tile production line. Does the newsroom that I’m addressing cover similar events? Contact information – contact info to the author, company and/or the agency. Include the name of the event and either the location or theme of the event. If your short, easy-to-remember hashtag has done its job, it will be easy to find content posted by your audience and presenters after the fact. Apple to Hold Subscription-Focused Media Event March 25, No AirPods or iPad Mini Announcement Expected. This part of the press release can be a bit more descriptive than previous sections. Announcement: Religious Abortion Ritual On August 5, 2020 The Satanic Temple announced a religious abortion ritual, a ceremony rooted in our deeply-held beliefs. Journalist B: Putting just the name of the event, the date and the link to a Facebook page description is extremely bad practice. If you want the reader to go to your website for more information, give them the desire to do so. 4. Ensure that the location, the date, and the time of your event/announcement/media conference, etc. Lead – a summary of the entire communique, including the answers to the 5 Ws, Body – elaborating on and specifying the info provided in the lead to explain the background of the story, starting with the most relevant, Date of publishing – ensuring the release is on time, Boilerplate – a short description that allows to convey the essence of the business and hence makes it easier to write about. Include an email address if you're writing an online-only release. Prowly Magazine uses cookies to personalize content to make our site easier for you to use. Use active voice. Check and re-check. 3. President Trump is discussing possibly launching a 2024 campaign to retake the White House on Inauguration Day and skipping the swearing-in of his successor. called and asked to add that the event is a closed event. Remember you want people to be drawn to your event. According to them, at least 60 percent of PR professionals feel your pain. Please feel free to suggest points of discussion and questions, in the application form. EVENT DATE/ TIME: Sun. Journalist D: When it comes to the language used, I strongly advise against using the so-called cool-words as well as overusing capital letters. You want your press release for an event to be distributed over a wide range of networks, some of which may not support HTML. All your social media promotion needs to drive back traffic to your landing page. There’s also a new Galaxy Book S laptop coming later this fall. At that event, the Government proclaimed that it would lead by example on accessibility. But to truly sum up this article, I would like to share a piece of advice given to me by my first PR boss when I was starting out – “The key to success is to know and like the media. We’ve included a couple of various press release examples for events below, ranging from music festivals to networking events. By signing up to receive our newsletter, you agree to our, How to Write a Press Release for an Event, The Best Times to Post on Instagram During the Holidays [Infographic], Facebook's 2020 Year in Review [Infographic], The Marketing Calendar for 2021 [Infographic], TikTok Faces New Legal Challenge Over its Tracking of Underage User Data, Google Adds Short-Form Video Carousel in Selected Search Results, Instagram Adds New Creative Tools in Reels and Stories, The Two Must-Have Pillars of Email Marketing for Retail Brands, 2020 Audience Insights for B2B Marketing in the Year of Disruption, Developments and Trends in Holiday Shopping. Vibrant verbs create interesting and fresh copy and draw the reader in. Some PR pros have taken their cue and now successfully imitate this style in their press releases. Apple Event September 15, 2020. Journalist D: There is one thing that we really don’t take kindly to. Now, let's look at the basic dos and don'ts of writing a press release for an event. Journalist A: When I get a press release from an event where there were substantial talks on some issues, I would like to also get quotes on investments, trends, forecasts, etc. Make your PR a cut above the rest. If the venue is historic or ties in with your event in some way or the date coincides with history or a special anniversary with your company, mention this. Twitter – Use posts and an event hashtag to build excitement before and during your event. If you didn’t feel like copying the info from your FB page to the email, you can bet that I have no interest in it either. Make your PR a cut above the rest. A good event landing page needs to have compelling copy, clear CTAs to register for the event, and good design. Nine Year-Old Ryan Kaji Once Again Leads YouTube's Top Earners for the Year. Media databases often have an extensive list of topics that journalists are focused on, ranging from beer or cosmetics to cloud computing. The format is: City, State, (name of service or publisher of the press release, e.g. The reader feels they are getting more value by attending than staying away. But, with so many people on information overload via social media, texts, and emails, how do you generate excitement? It will be easier to summarize after you have the rest of your points down. They must be of appropriate size and format so that looking through them will not require time and effort. Most calls I receive start with: “Hello, we sent you a press release about the premiere of XYZ. If that’s how you feel then you should go with paid advertising. Tell an interesting story with your press release. How much is too little? Using slang, hype, and too many exclamation points may come across as more of a sales pitch, turning people off your event. Information about upcoming closed events where we invite journalists or to simply announce they will take place, Information about closed events that have already taken place, Information about upcoming open events with the intention of using the media to invite their audience, Information about open events that have already taken place. 2. At that event, the Government proclaimed that it would “lead by example” on accessibility. Change profile pictures, create hashtags, sell tickets directly through Facebook, and do everything you can to make a splash that will catch the attention of your audience. It’s the same story with calls wanting to know if we got the press release. It may be a good idea to write this section last, after you have written the rest of the press release. The first thought that comes to mind after reading this is that a big part of creating effective press releases is the ability to think critically about your every project. Please feel free to suggest points of discussion and questions, in the application form. What elements should your press release include or exclude? This is an invite-only event, and you will need to apply to attend the session. Headline. View more press release writing tips and examples in another of our blogs. When's the best time to post on Instagram? The Ford Government’s October 29, 2020 media event is the first major accessibility announcement that its Accessibility Minister has made since its February 28, 2020 media event. WWDC June 22, 2020. Leave them with questions about the company, and they'll go to the website. Let’s check how they define writing a good press release about an event: Journalist A: I like figures, facts and sensible quotes instead of a bunch of adjectives and silly references. The Ford Government’s October 29, 2020 media event is the first major accessibility announcement that its Accessibility Minister has made since its February 28, 2020 media event. What elements should your press release include or exclude? BONUSES: Earn additional XP for throwing Nice, … This is a much better approach than the “spray and pray” method, hoping that someone will be interested in your story. By clicking or navigating the site, you agree to allow our collection of information on and off Facebook through cookies. What have I learned? FIND MEDIA CONTACTS INTERESTED IN YOUR EVENT, press release template for announcing an event, Multiple networking events press release example, Music festival event press release example, 1st day of the Pol’and’Rock Music Festival, 3 New Product Press Release Examples & Template to Get Your Product Launch Seen, 13 Free Press Release Templates & Examples for Any Occasion (in Microsoft Word & .pdf Format), How to Write a Press Release? These days, the medium that sends the … One of the strongest ways to make an impact is by hosting a media event. Journalist B: There are tour guides in Warsaw that give such great previews of their city walks on their blogs or social media, packed with interesting facts and tidbits of information, that making a story out of it is a breeze. Oct. 25th, 2020, 8:00 AM to 10:00 PM local time: FEATURES: WILD: Drifloon and other Ghost-type Pokémon: SHINY: Drifloon: TIMED RESEARCH:There will be event exclusive Timed Research available during the event. I am not obligated to have compelling copy, clear CTAs to register for the best time to on... 60 characters and Yahoo, 120 characters lots of work to do compelling copy, clear CTAs register. To know how they will benefit by attending format so that looking through them not! Day, Year - details go to the point and will the newsroom I. Announcement with your peers friend or colleague do the same story with calls wanting to know you... 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